Rachel's love for clothing and design began at an early age. As a young girl, she enjoyed waking up to see what outfits her family members put together and loved going through old photo albums to find out what her aunts were wearing at her age. Fashion was never just about prints, fabrics or price tags for Rachel. In her eyes, It was and still is more about self-expression, confidence and empowerment. Because Rachel loved the way a great outfit could put a smile on a person's face, she ventured into retail to learn about the inner workings of the industry.
While working in retail, Rachel attempted various independent projects. Some of which she will admit weren't the greatest ideas, but taught her a lot along the way. Through years of hard work and taking risks, she was able to come up with BONITA. BONITA Apparel represents all of the values Rachel developed as a young girl, as well as her belief that women should help to strengthen one another. Where as many designers focus on having consumers represent their brand, Rachel wants BONITA Apparel to represent her buyers and all of the amazing qualities they have to share with world.
Follow Rachel: @kulturela
Contact Rachel: www.shop.kulturela.com
Rachel Gomez | Los Angeles, CA