Owner of Willie's Shoe Service, Raul Ojeda, has always been fascinated with the idea of finding the perfect shoe. Starting off as a shoe shiner in 2000, Raul was determined to learn more about the craft of shoemaking and organically found his way to one of the most knowledgable individuals in the business- Willebaldo Rivera.
Upon meeting, the two craftsmen were able to bond over their shared childhood memories of their hometowns in Mexico. This commonality, along with Raul's genuine interest in shoemaking captured Willie's attention and earned Raul the chance to become his apprentice.
Having made enough money while shining shoes, Ojeda was able to dedicate his time to soaking up all of the lessons his mentor had to offer. After almost three years of watching, learning and practicing his boss's unique process- the opportunity to buy the business came up and Raul knew that he had to take it. So, he pulled all of his resources together and made it happen.
Today, Willie's Shoe Service employs eight staff members. Each person specializes in creating or fixing a specific part of the shoe, which in turn produces an end result of nothing but quality and efficiency. The machines used to complete customer orders are considered to be antiques and very rare, making a pair of shoes manufactured at Willie's all the more special. But, it's really the positive energy and enthusiasm a client receives when walking through the shop's doors that makes finding the perfect shoe a fun, exciting experience. That and Raul's dog Suede, who is always there to help.
Visit Raul: Willie's Shoe Service | 1174 S. La Brea Ave. Los Angeles, Ca 90019
Follow Raul: @Thisisnotshoerepair
Raul Ojeda | Willie's Shoe Service | Los Angeles, Ca